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Professional Women’s Hockey League Announced Bauer as the First Official Jersey Partner

Business , HDA News • May 9, 2024

NEW YORK, NEW YORK (May 9, 2024) – The Professional Women’s Hockey League (PWHL) announced an expanded partnership with Bauer Hockey that will see the hockey equipment and apparel brand become the first Official Jersey Partner of the PWHL, beginning with the 2024-25 season. The new agreement builds on Bauer’s “Everything for the Girls” campaign and commitment as an official league partner and equipment supplier.

“Bauer is a leader in supporting the performance needs of the league and many of the world’s best hockey players, and we are proud that their commitment to the PWHL will extend to jerseys next season,” said Jayna Hefford, PWHL Senior Vice President of Hockey Operations. “This expanded partnership underscores Bauer’s longstanding support of women’s hockey and growing and promoting the game at all levels.”

Through the partnership, Bauer will be the exclusive provider of official game and replica jerseys for the league and its teams. The PWHL and Bauer will unveil the newly designed jerseys leading into the 2024-25 season. A portion of replica jersey sales will help to create and support a program designed to introduce more girls to hockey and grow the PWHL fan base. Bauer’s “Grow the Game” initiative has been breaking down barriers to the sport for over a decade with fun, affordable, and convenient introductory programs for youth around the world, including a specific and successful effort designed to welcome more girls and their families.

“This year, the PWHL players and leadership have created a watershed moment that will have lasting and positive effects on girls and women for generations and extending far beyond the game of hockey,” said Mary-Kay Messier, VP of Global Marketing, Bauer Hockey, and member of the NHL Female Advisory Board. “We’re proud to expand our partnership by leveraging our passionate hockey audience and expertise to further elevate the fan experience, attract new families, and continue supporting the growth of the PWHL.”

Bauer will continue working with PWHL players and using their insights to enhance the design of women’s hockey gear. Bauer’s roster of athletes features talent on every PWHL team. As an official equipment partner to the PWHL, Bauer offers all players the opportunity to select Bauer player and goalie gear to achieve their peak performance. In addition to Bauer’s sticks and skates, this year the game’s brand is also offering a new base layer, shoulder pads, and pant designed specifically for women and validated by PWHL players.


Supplier Women's Hockey PWHL Bauer Bauer Hockey Equipment Hockey