Rebel Athletic Receives Private Equity Investment

DALLAS, TEXAS (March 20, 2025) – Rebel Athletic, which specializes in couture Allstar and cheerleading apparel, announced a strategic minority investment from Main Post Partners, a private equity firm specializing in founder-run high-growth challenger brands. This partnership will provide Rebel Athletic with the resources, supply chain expertise and capital necessary to scale rapidly across multiple segments, including School, Youth, Recreational and Allstar Cheer, as well as Pro Team, Allstar Dance and Studio Dance. The investment will also fuel the expansion of Rebel’s growing retail division.

With a focus on innovation and operational excellence, Rebel Athletic plans to leverage this investment to expand and diversify its supply chain, integrate cutting-edge AI-driven technology and introduce a new Color Guard division. Additionally, Rebel will explore strategic acquisitions as part of its aggressive growth strategy.

“Today marks the beginning of a new era for Rebel Athletic,” said Karen Noseff Aldridge, CEO of Rebel Athletic. “Our partnership with Main Post Partners is the ideal fit. Their deep understanding of our brand, the industry and best-in-class consumer products made them the clear choice as our strategic partner. This new chapter will unlock unprecedented opportunities for Rebel – enhanced resources, real-time data intelligence, and deep industry expertise – allowing us to scale faster and smarter than ever before. Most importantly, this partnership strengthens our ability to serve our customers in ways never seen before: superior design, exceptional value, faster service, and AI-powered technology platforms that will revolutionize the industry.”

Josh McDowell, Partner at Main Post Partners, commented, “We are thrilled to partner with Karen and the Rebel Athletic team. Rebel has distinguished itself through its relentless innovation, premium quality, and dedication to the cheer and dance communities. We look forward to supporting the company as it continues to lead the industry and deliver unparalleled experiences to athletes and consumers worldwide.”