Back to News

Russell Athletic Partners With Alphabroder

Corporate • October 26, 2021

BOWLING GREEN, KENTUCKY (October 26, 2021) – The inventor of the sweatshirt, Russell Athletic, is thrilled to announce a partnership with alphabroder, one of the leading distributors of imprintable sportswear and accessories in North America. Through this partnership, an assortment of core styles from Russell Athletic will be available at five distribution centers between California, Texas, Illinois, Pennsylvania and Georgia.

“The partnership with alphabroder makes our brand even more accessible to team dealers, promotional products distributors, and decorators across the country,” said Ricardo Aranda, VP of Activewear for Russell. “We’re excited for the brand’s potential now that alphabroder carries all three of our major activewear brands, including Russell Athletic, JERZEES, and Fruit of the Loom.”    

“We welcome Russell Athletic to our family of brands and look forward to making their most coveted athleisure styles available to everyone,” said Marc Held, senior VP of Sales for alphabroder.

The assortment from Russell Athletic for alphabroder includes core styles from its Dri-Power® collection, essentials collection, and its more recent Cotton Classics collection, all comprised of top-selling fleece and jersey unisex styles, in an array of colors and sizes.

Made of three-end fleece that combines softness, durability, and moisture-wicking technology, the Russell Athletic Dri-Power® collection maintains dryness and freshness for long-lasting comfort. Similarly, Russell Athletic Cotton Classic tees keep it simple and comfortable, honoring the brand’s roots and staying true to its original values of innovation and craftsmanship.

Russell Athletic is excited to offer alphabroder customers the same high-quality fleece and superior construction that it has prided itself on since 1926.