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ST. CLAIR SHORES, MICHIGAN (November 2, 2026) – Siser announced the launch of Siser Flock, a lightweight heat transfer vinyl that gives apparel decorators a new way to add texture and dimension to custom garments. Available now at Siserstore.com, STAHLS’ and other dealers, the material pairs the soft, raised finish of flock with a lighter-weight construction for dimensional designs without unnecessary bulk.
The launch gives decorators another way to expand their apparel offerings using a familiar cut, weed and heat-apply process. Siser Flock cuts cleanly, weeds easily and heat applies in seconds, making it a practical option for personalized pieces and larger orders.
Its tactile surface adds depth to logos, lettering and bold graphics, with applications ranging from left-chest branding and spirit wear to team apparel, athleisure and fashion collections. For customers seeking an alternative to embroidery, it offers another way to create a soft, dimensional look.
Siser Flock is compatible with cotton, polyester and cotton/poly blends. It launches in 12-inch width on SiserStore.com, and 12 and 20-inch widths at STAHLS’ and other dealers. It is available in 12 colors: White, Black, Red, Royal Blue, Gold, Navy, Orange, Maize (Yellow), Green, Chocolate, Camel and Apple Green.
Decorators transitioning from an existing flock material should review the new color selections and application instructions, as shades and specifications differ. Siser Flock cannot be layered and is not dye-blocking.
For product details, application instructions and ordering information, visit https://siserstore.com/pages/flock.
Siser joined the STAHLS’ family of companies in July 2026.
STAHLS’ is a long-time member and supporter of NSGA. Ted Stahl is a member of the Sporting Goods Industry Hall of Fame.
