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Sporting Goods Industry Hall of Famer Augie Nieto Passes Away at 65 After Long Battle With ALS

NSGA News • February 23, 2023


Marty Maciaszek, Director of Communications and Team Dealer Division
(847) 296-6742, ext. 1260

DOWNERS GROVE, ILLINOIS (February 23, 2023) – Augie Nieto was one of the most successful innovators in the fitness industry who turned his efforts toward finding a cure for ALS after he was diagnosed with the disease 18 years ago. Nieto, a 2008 Sporting Goods Industry Hall of Fame inductee, passed away Wednesday, February 22 from his battle with ALS at 65.

Nieto bought the marketing rights to the Lifecycle exercise bike in 1977 at age 19 and three years later he co-founded Lifecycle, Inc., which is now known as Life Fitness. During the next 20 years, Life Fitness grew under his leadership into the largest commercial manufacturer of fitness equipment in the world.

Nieto was diagnosed with ALS (amyotrophic lateral sclerosis), also commonly known as Lou Gehrig’s Disease, in February 2005. He was the chairman and co-founder of Augie’s Quest to Cure ALS and was the chairman of the ALS Therapy Development Institute.

“Mr. Nieto had a significant impact on so many lives through his innovative spirit to help people become more physically fit and then with his determination to find a cure for ALS,” said NSGA President & CEO Matt Carlson. “He raised tremendous awareness to the battle he fought with ALS and that legacy will live on as the search for a cure continues. We are saddened to hear about Mr. Nieto’s passing and we extend our deepest condolences to his family, friends and everyone he has helped and touched during his life.”

Nieto, who was born February 15, 1958, passed away peacefully as he was surrounded by his wife Lynne, his family and other loved ones, according to story on the Augie’s Quest to Cure ALS website. He raised nearly $200 million for ALS research.

The announcement of his passing at Augie’s Quest included this message from Nieto:

“Please keep me in your hearts … please help continue the progress of Augie’s Quest to Cure ALS. Please help Lynne to carry on the mission – the second finest achievement of my life. Because I will be in your heart, I will get to experience the joy when we discover a cure.

“I know that my fight is not over. I have battled ALS for almost 18 years. Physically, ALS has finally taken my body, but my battle to rid the world of this insidious disease will continue.”

Nieto also served as chairman of Octane Fitness, a manufacturer of ellipticals, fitness rowers and fitness bikes. He was an operating advisor with North Castle Partners, a Connecticut-based private equity investor that focuses on building companies that advance healthy, active and sustainable living.

Nieto served on the boards of several companies, was a member of the Young Presidents Organization and received the Ernst & Young Entrepreneur of the Year award in Illinois in 1995. He earned a degree in economics with an emphasis in financial accounting from Claremont McKenna College in Claremont, California.

About the Sporting Goods Industry Hall of Fame

NSGA created the Sporting Goods Industry Hall of Fame in 1955 to honor sporting goods pioneers, innovators and leaders, while recognizing and encouraging continued excellence in the industry. Since the first induction in 1956, more than 180 men and women have been inducted. For more information on the Sporting Goods Industry Hall of Fame, please visit

About the National Sporting Goods Association

Since 1929, the National Sporting Goods Association (NSGA) has been the leading voice and go-to resource for the sporting goods industry. NSGA helps the industry grow its businesses through research, advocacy and networking. For more information about membership or NSGA’s products and services, please visit


Augie Nieto Life Fitness Lifecycle Hall of Fame Inductee Dave Halstead