STAHLS’ Fulfill Engine™ Expands On Demand Offering By Integrating Spoke Custom Products

ST. CLAIR SHORES, MICHIGAN (November 18, 2025) – STAHLS’ Fulfill Engine™ has partnered with Spoke Custom, bringing access to more than 70 new customizable products across drinkware, home goods, office, and technology categories from brands like CamelBak, Welly, Klean Kanteen, Arctic Zone, and more.

This integration empowers decorators, dealers and distributors to sell more than apparel and offer a complete and profitable on-demand catalog without inventory, waste, minimums or risk. By integrating Spoke Custom’s lineup, Fulfill Engine™ users can now deliver a complete product mix across multiple decoration methods, at any quantity.

Key Benefits:

• More Ways to Sell: Access to more than 70 new custom products including drinkware, hard goods and accessories alongside the 8,000 products already in the Fulfill Engine product catalog.
• No Minimums or Inventory Needed: Order any quantity with automated production, eliminating inventory risk and producing zero waste.
• Premium Decoration: Choose from a variety of printing methods including full-wrap dye sublimation, UV printing, or laser engraving.
• E-Commerce Ready: Integrated for seamless fulfillment with Shopify, OrderMyGear, and integrated storefronts for simplified selling.

“Fulfill Engine was built to help empower brands to grow, automate and thrive,” said Jayson Tompkins, Chief Digital Officer and co-founder of STAHLS’ Fulfill Engine™. “By partnering with Spoke Custom, we’re giving users more ways to create and sell on demand, expanding their offerings beyond apparel with access into new, premium high-margin product categories.”

“Partnering with Fulfill Engine allows us to connect our products with demand on a platform built with automation for the future of decoration,” said Dale Manning, Senior Director of POD Sales at Spoke Custom. “Together, we’re excited to bring products and brands you can’t get anywhere else, all without sacrificing quality.”

With connected e-commerce, automated workflows for both in-house or outsourced decoration and access to a wide variety of non-apparel products, Fulfill Engine™ continues to help apparel decorators and distributors scale on demand, reduce overhead and deliver faster to their customers.

STAHLS’ is a longtime member and supporter of NSGA. Ted Stahl is a member of the Sporting Goods Industry Hall of Fame.