STAHLS’ Names New EMEA Region Sales Director

ST. CLAIR SHORES, MICHIGAN (April 22, 2025) – STAHLS’ announced the appointment of Thomas Heuer as Director of Sales for the EMEA region (Europe, Middle East, and Africa).

With more than 25 years of experience in textile printing, garment decoration, and international sales, Heuer joins STAHLS’ at a key time of global growth.

In his new role, he will lead sales efforts across the EMEA region and work closely with Martin Borley, Executive Managing Director for STAHLS’ UK & Europe, and Stephanie Schnur, Managing Director of STAHLS’ Europe, to drive regional growth and strengthen customer relationships.

“We are delighted to welcome Thomas Heuer to STAHLS’ as our new Director of Sales for EMEA,” Borley said. “Thomas brings an impressive blend of experience, leadership, and industry knowledge that will be crucial in driving our growth across the region. His strategic approach and customer-focused mindset align perfectly with our vision to expand and innovate within the garment decoration industry.”

^{Photo: Thomas Heuer, Director of Sales for EMEA}

“We are delighted to welcome Thomas Heuer to STAHLS’ as our new Director of Sales for EMEA,” Borley said. “Thomas brings an impressive blend of experience, leadership, and industry knowledge that will be crucial in driving our growth across the region. His strategic approach and customer-focused mindset align perfectly with our vision to expand and innovate within the garment decoration industry.”

“Thomas’s track record in building high-performing sales teams and driving innovation makes him the ideal choice to lead our sales strategy in EMEA,” said Carleen Gray, CEO of STAHLS’. “His leadership will help us bring more of our advanced decorating technologies to customers around the world.”

Heuer will support STAHLS’ continued global expansion, including the growth of solutions like UltraColor® Pro hybrid transfers, UltraColor MAX™ DTF transfers, 3D Silicone Heat Transfers and Hotronix® heat presses.

“I’m honored to join STAHLS’ during such an exciting time,” said Thomas Heuer. “STAHLS’ stands for innovation, quality and customer-first solutions. I look forward to helping grow our impact and support decorators across the region.”

STAHLS’ is a longtime member and supporter of NSGA. Ted Stahl is a member of the Sporting Goods Industry Hall of Fame.