STAHLS’ Releases 2025 Fanwear Guide

ST. CLAIR SHORES, MICHIGAN (July 29, 2025) – STAHLS’ is announcing the release of the 2025 STAHLS’ Fanwear Guide, a comprehensive resource for the latest trends in custom fanwear, decoration techniques and blank apparel styles.

The 2025 STAHLS’ Fanwear Guide offers high-impact inspiration, highlighting a wide range of blank apparel styles and heat printing techniques curated to help decorators deliver customized looks across high school, collegiate and NIL markets. From on-site personalization strategies to scalable print-on-demand solutions, the guide is designed to support decorators in navigating the evolving fanwear landscape.

Game Changing Features of the STAHLS’ Fanwear Guide

The 2025 STAHLS’ Fanwear guide separates itself from other seasonal lookbooks by being a blueprint for profitable, on-demand fanwear. Included inside:

• Curated Apparel Pairings: Includes garment selections from leading brands such as SanMar, Lane Seven, BELLA+CANVAS, AWDis, TriDri and Next Level Apparel — paired with decoration methods optimized for each product.
• Heat Printing Techniques: Explores applications using UltraColorMAX™ DTF, Goof Proof® screen printed transfers, CAD-CUT® heat transfer vinyl and specialty finishes.
• Design Applications: Covers layered effects, mixed media, specialty placements and trend-driven looks including joggers, crop tanks, accessories and pet apparel.

The Power of Chaotic Customization

A dedicated section introduces “Chaotic Customization,” a trend reflecting Gen Z’s preference for high-impact personalization. The guide outlines methods for achieving this look through oversized appliqué, vibrant color schemes, mixed textures and alternative placements.

Support for NIL & Collegiate Markets

With the integration of STAHLS’ Fulfill Engine, the guide also addresses opportunities in NIL merchandise. Decorators can access scalable production strategies for custom collegiate apparel, including vintage-inspired graphics and retro-influenced silhouettes. The 2025 guide outlines sustainable college fashion ideas with a nostalgic twist: rocker tees, oversized fits, vintage graphics and washed fabrics, combined with the scalable power of print-on-demand technology.

Create the Full Fan Experience

Decorators can take fanwear further with on-site customization bars at games and rallies. From rally towels and trucker hats to stadium seats and crossbody bags, the guide shows decorators how to create unforgettable, live personalization experiences using only a heat press.

“This is the best fanwear guide we’ve ever created,” said Dane Clement, STAHLS’ VP Creative & Art. “It’s more than trend forecasting. It’s a practical toolkit to help decorators elevate their apparel offerings with ideas that are profitable, scalable and easy to execute with the right tools.”

Decorators can download the full 2025 STAHLS’ Fanwear Guide at stahls.com/fanwear-guide.

STAHLS’ is a long-time member and supporter of NSGA. Ted Stahl is a member of the Sporting Goods Industry Hall of Fame.