Transfer Express Rebrands to TXP

MENTOR, OHIO (January 12, 2026) — Transfer Express, the original custom transfer pioneer founded in 1990, unveiled a rebuilt digital platform and a refreshed brand identity under a shorter, bolder name: TXP. Marking a major leap forward for T-shirt creators and garment decorators, the new TXP website delivers faster ordering, smarter tools, and improved design support, all backed by the same high-quality custom transfers the industry has trusted for more than 35 years.

To celebrate the launch, TXP kicks off Tees & Transfers, 7 weeks of T-shirts and transfer giveaways, giving customers the chance to win apparel credits and transfer credit added directly to their TXP account.

“We heard our customers loud and clear. This new website was built for you,” said Carleen Gray, CEO of GroupeSTAHL. “TXP is faster, smarter, and easier to use. The new Transfer Selector gets you to the right print type in three steps. The free online designer removes the guesswork. AI Assist helps fix art and saves you time. We added more tools, more support, and more ways to grow. But our promise stays the same. We deliver the best transfers. We help you win more orders. We help you build your business. If you already know us, thank you for trusting us. If you’re new here, welcome. More than 1,000,000 creators started right where you are. We hope TXP becomes your transfer partner, too.”

Built for Creators. Powered by Smarter Tools.

The new TXP website adds momentum with features that remove friction, including:

• How to Choose the Right Custom Transfer – A guided selector that helps users find the best transfer for any job in just 3 steps
• Free Online T-Shirt Designer – Create, preview, and position designs directly in the browser
• AI Assist Tools – Smarter support for art prep, ordering, and transfer choices
• Education + Live Support – Fast access to learning and real experts when help is needed
• Cleaner Navigation + Faster Ordering – Fewer clicks. More speed. More confidence

TXP also brings all major transfer types together in one place. No more using the wrong transfer. No more leaving profit on the table. See the new website live in action at www.transferexpress.com.

Three Transfer Types. You Have Choices!

1. SPT (Screen Printed Transfer) – Favorite T. Soft hand. Crisp detail. Built for bold 1-3 color logos and repeat orders.
2. DTF (Direct to Film Transfer) – Full color. Unlimited shades. Fast for small runs, even one piece. Good for photos and color-heavy art.
3. Hybrid Transfers – Best of both worlds. Clean detail + expanded color. Built for versatility and efficiency.

To find more details or learn how to enter the Tees & Transfers Giveaway, please visit https://www.transferexpress.com/tees-transfers.

STAHLS’ is a longtime member and supporter of NSGA. Ted Stahl is a member of the Sporting Goods Industry Hall of Fame.