United Sports Brands Names New CEO

FOUNTAIN VALLEY, CALIFORNIA (January 8, 2024) – United Sports Brands announced the appointment of Phil Gyori as Chief Executive Officer. Gyori most recently served as the CEO of Pelican Products and has also held past senior leadership roles at top outdoor and lifestyle brands such as Bushnell and Nike. His appointment follows United Sports Brands’ acquisition by Norwest Equity Partners, which closed on November 20, 2023.

“I am excited to join the company and its fantastic group of industry leading brands,” Gyori said. “I feel fortunate to be able to partner with the exceptional team that is already in place, and look forward to building on the foundation that USB has created.”

Gyori has more than 30 years of executive and management experience and a proven track record of driving rapid business growth. Under his leadership at Pelican, the company saw tremendous growth in sales, with revenue increasing almost 50% during his 7-year tenure. In his 16-year stint at Bushnell, he helped the company achieve a five-fold topline increase and successfully integrate 10 acquisitions.

“We are thrilled to bring Phil on to lead the United Sports Brands team,” said Tony Armand, Partner at Norwest Equity Partners. “He brings incredible experience and leadership that will play a huge role in growing the USB portfolio in the coming years.”

United Sports Brands’ sports performance and protective products brands include Shock Doctor, McDavid, Cutters, NATHAN, PEARL iZUMi and Glukos.