Wilson, USSSA Renew Partnership

VIERA, FLORIDA (October 7, 2025) – Wilson Sporting Goods and the United States Specialty Sports Association (USSSA) announced the renewal of their national partnership. The multi-year extension will solidify Wilson’s presence across USSSA events and digital platforms and reinforce both organizations’ commitment to delivering top-tier experiences for athletes.

The renewed agreement covers Wilson and its portfolio of brands, including DeMarini, Louisville Slugger, Slugger Slowpitch, EvoShield and ATEC, and will enhance activations across USSSA Baseball, Fastpitch softball and Slowpitch softball programming nationwide.

“Wilson is an iconic brand with an unwavering commitment to athletes, and we’re proud to continue building on our long-standing relationship,” said John J. Latella, CEO at USSSA. “This renewed partnership reflects our shared mission to elevate the game, on and off the field, by providing players and coaches with access to some of the best gear and technology in sports. Together, we’ll continue to create an environment where athletes at every level can thrive.”

As part of the renewed partnership, Wilson will expand its role at key USSSA youth events and the USSSA Space Coast Complex:

• USSSA Fastpitch Power50 Showcases (Summer & Fall): Wilson will provide premium equipment to the 1st- through 3rd-place teams in each division.
• USSSA Baseball Thanksgiving Super Select (November): Top-performing teams will be awarded Wilson equipment.
• USSSA Space Coast Complex (Viera, Fla.): Wilson will maintain a permanent product demonstration space on-site and receive naming rights to one field per quad.

Wilson’s renewed support helps USSSA continue to serve as the leading platform for youth development in baseball and fastpitch, as well as adult slowpitch.

“We are excited to continue our partnership with USSSA, and we look forward to working with them for many years to come,” said Mike Cornell, Sports Marketing Manager at Wilson.

For more information on USSSA and its events, visit USSSA.com. To learn more about Wilson and its brands, visit wilson.com.

Wilson is a long-time member of NSGA.