Back to News

Winmark/Play It Again Sports Announces Sponsorship of NHL Player Matt Boldy

Corporate, HDA News • August 7, 2023

MINNEAPOLIS, MINNESOTA (August 3, 2023) – Winmark Corporation, a resale industry leader for over 30 years and franchisor of resale brands Play It Again Sports®, Once Upon A Child®, Plato’s Closet®, Music Go Round® and Style Encore®, added Matt Boldy, NHL professional player, as a brand ambassador. In addition to playing forward for the Minnesota Wild, Boldy is an accomplished golfer and will be playing in the PGA TOUR Canada’s CRMC Championship from August 31-September 3, 2023.  Boldy will represent Winmark during the event.

“Matt Boldy has demonstrated that he is an extremely talented and gritty player during his first two years as a professional,” stated Brett Heffes, Chief Executive Officer of Winmark. “In addition to hockey, we were made aware of his talents on the golf course and were thrilled to learn that he purchased his first driver from the Play It Again Sports location in Dedham, Massachusetts, when he was a young man.  Whether it is on the ice or on the links, Matt has demonstrated a competitive spirit and a passion for excellence.  Together, we look forward to fulfilling our mission to provide Resale for Everyone!”

“I am excited to partner with Winmark this summer,” Boldy said. “Hockey and golf are my two passions, and, having grown up in a blue-collar family, I know first-hand that they are not the most affordable sports to play. Winmark’s brands make equipment for both of my favorite sports, and others, a lot more accessible, which is something that is important to me.”

Winmark/Play It Again Sports is a member of the National Sporting Goods Association.


Matt Boldy Brett Heffes PGA Tour Resale Sports Equipment Minnesota Wild Canada NHL Golf Hockey Winmark Play It Again Sports