The report includes the following 8 lifecycle segments:

• High Income Singles
• Low/Middle Income Singles
• Young Adult Households
• High Income Households
• Low/Middle Income Families
• High Income Middle Aged Households
• Low Income Middle Aged Households
• Seniors

How can Lifecycle Demographics be used?

Use demographic research to develop analytics and fact-based business planning including demographic-specific marketing and product mix

View Example Report

Click here for Methodology

Sports Included

• Archery (Target)
• Backpack/Wilderness Camping
• Baseball
• Basketball
• Bicycle Riding
• Billiards/Pool
• Boating (Motor/Power)
• Bowling
• Boxing
• Camping (Vacation/Overnight)
• Canoeing
• Dart Throwing
• Exercise Walking
• Exercising with Equipment
• Fishing (Fresh Water)
• Fishing (Salt Water)
• Football (Flag)
• Football (Tackle)
• Football (Touch)
• Golf
• Gymnastics
• Hiking
• Hockey (Ice)
• Hunting with Bow & Arrow
• Hunting with Firearms
• Ice/Figure Skating
• In-Line Roller Skating
• Kayaking
• Lacrosse
• Martial Arts/MMA/Tae Kwon Do
• Mountain Biking (Off Road)
• Paintball Games
• Pickleball
• Pilates
• Running/Jogging
• Skateboarding
• Skiing (Alpine)
• Snowboarding
• Soccer
• Softball
• Swimming
• Table Tennis
• Target Shooting (Airgun)
• Target Shooting (Live Ammunition)
• Tennis
• Volleyball
• Water Skiing
• Weight Lifting
• Work Out at Club/Gym/Fitness Studio
• Wrestling
• Yoga

If you have questions about this report or would like help finding the right report for you, please contact Nick Rigitano, NSGA Director of Insights and Analysis, at (847) 296-NSGA (6742), ext. 1080 or nrigitano@nsga.org.

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