In the video below, Nick Rigitano, Director of Insights and Analysis at the National Sporting Goods Association, highlights key findings from NSGA’s most recent Shopper Playbook Study, exploring insights into the sporting goods shopper.

The Case for Multi-Brand Retailing

A key focus area of this study centered on asking customers if they prefer shopping at stores and websites offering multiple brands or those offering only one single brand for their sporting goods needs.

NSGA members are encouraged to help amplify the value of multi-brand retailers in the sporting goods industry by sharing our ready-to-use social media templates. Use any part of the content that fits your messaging and make it your own to spread the word.

The full report will be available in early 2026.

View Press Release