In the video below, Nick Rigitano, Director of Insights and Analysis at the National Sporting Goods Association, highlights key findings from NSGA’s most recent Shopper Playbook Study, exploring insights into the sporting goods shopper.

The Case for Multi-Brand Retailing

A key focus area of this study centered on asking customers if they prefer shopping at stores and websites offering multiple brands or those offering only one single brand for their sporting goods needs.

The full report will be available in early 2026.