Authentic Brands Names Maddox President

NEW YORK, NEW YORK (January 13, 2025) – Authentic Brands Group announced the appointment of Matt Maddox as President.

Maddox is a highly accomplished leader with more than 20 years of experience in global hospitality and gaming. He most recently served as CEO of Wynn Resorts, a developer and operator of luxury hotels and casino resorts. Under his leadership, Wynn Resorts consistently outpaced its competitors and became widely recognized as one of the most prestigious luxury resort brands in the world.

“Matt is an exceptional leader, and I’m thrilled to welcome him to Authentic,” said Jamie Salter, Founder, Chairman and CEO of Authentic Brands Group. “His vast experience in scaling founder-led, complex, high-growth businesses and ability to drive operational excellence will be incredibly valuable as we diversify our business across new verticals and industries. I’m confident that his leadership will enable us to seize new opportunities and accelerate our growth.”

Over his two-decade career at Wynn Resorts, Maddox played a pivotal role in the company’s global expansion. He was the first employee to relocate to Asia, where he served as CFO of Wynn Resorts Macau, helping develop Wynn Macau and Wynn Palace. He returned to the United States and became the CFO of Wynn Resorts in 2008, was promoted to President in 2013 and appointed CEO in 2018. Maddox’s leadership was crucial in transforming Wynn Resorts into a global powerhouse.

“Authentic is a dynamic global company and clear market leader in the industry creating a category of one,” said Maddox. “At Wynn, we worked with Authentic over the years, and I developed great admiration for the entrepreneurial spirit and growth profile of the company. I look forward to working with this talented team and contributing to the success and continued growth of Authentic. Together, we will strengthen our global footprint and expand our brand portfolio in ways that will create lasting impact.”

Nick Woodhouse will become Executive Vice Chairman, continuing to shape the company’s future and ensure its ongoing success with his partner Jamie and the Authentic team.

“Authentic has always set itself apart with a forward-thinking vision to reinvent iconic brands, and I’m excited to continue driving that vision in partnership with Matt,” said Woodhouse. “His deep expertise in global growth and market disruption will be essential as we build on the solid foundation we’ve laid for continued success.”

Authentic Brands includes Reebok, Champion, David Beckham, Shaquille O’Neal, Eddie Bauer, Quicksilver, Spyder, Muhammad Ali, Sports Illustrated, Greg Norman, Julius Erving and Prince.