In her session, “AI as Your Superpower: Fundamentals & Real World Applications,” Susan Sly explored how businesses can leverage artificial intelligence to improve efficiency, innovation and decision-making. Drawing on her experience as an award-winning AI entrepreneur and industry leader, Sly shared practical insights and real-world applications designed to help attendees better understand and embrace the evolving role of AI in business.
View PresentationDuring her session, “Loyalty That Lasts: Creating Superfans in a Competitive Market,” Brittany Hodak shared strategies for building stronger customer relationships through exceptional experiences and authentic engagement. Attendees gained actionable insights on how businesses can foster long-term loyalty, strengthen brand advocacy and turn customers into passionate superfans.
View AI PlaybookIn “The Moneyball Mindset: Using Data and AI to Drive Smarter Decisions and Real Results,” Ari Kaplan discussed how organizations can use analytics and artificial intelligence to make more informed business decisions. Drawing from his extensive experience in professional sports analytics and technology leadership, Kaplan highlighted how data-driven strategies can create competitive advantages and drive measurable results.
View PresentationNSGA President & CEO Matt Carlson opened the second day of the 2026 NSGA Leadership Conference by highlighting the continued growth and momentum of both the event and the sporting goods industry. His remarks focused on NSGA’s mission-driven commitment to advocacy, communications, research, networking and operational excellence while emphasizing the importance of collaboration, innovation and industry connection.
Carlson also reflected on the conference theme, “Building What’s Next: Leading the Future of Sporting Goods,” encouraging attendees to embrace new ideas, evolving technologies and stronger partnerships to help shape the future of the industry.
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