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2019 Thanksgiving Retail Shopping Results

Business • December 10, 2019

By Nick Rigitano
NSGA Director of Research and Insights

With the holiday season well underway, NSGA has been monitoring the holiday sales results released by multiple organizations.

The International Council of Shopping Centers (ICSC) announced that an estimated 157 million people visited a mall or shopping center over Thanksgiving Weekend (Thursday-Sunday), up from 151 million in 2018. Furthermore, 75 percent of Thanksgiving/Black Friday shoppers buying goods spent money in a physical store, and 45 percent purchased goods online from physical stores. In total, retailers with a physical presence captured 80 percent of spending on Thanksgiving and Black Friday through their stores and websites.

According to the National Retail Federation (NRF), a record 189.6 million US consumers shopped from Thanksgiving Day through Cyber Monday, an increase of 14 percent over last year’s 165.8 million. While it was no surprise that Black Friday was the busiest day for in-store activity with 84.2 million shoppers, it was also the busiest day for online shopping with 93.2 million shoppers compared to 83.3 million Cyber Monday shoppers. NRF estimated that 75.7 million people shopped both online and in stores throughout the weekend (Thursday-Monday).

NSGA will send out another update on the performance of the entire 2019 holiday season once results are released in January.

For the full press releases, click the below links.




Thanksgiving ICSC NRF Retail NSGA