Academy Sports + Outdoors Partners with Three College Conferences

ATLANTA, GEORGIA (October 20, 2020) — Academy Sports + Outdoors announced partnerships as the Official Sporting Goods and Outdoor Retailer of three college conferences – the MEAC (Mid-Eastern Athletic Conference), CIAA (Central Intercollegiate Athletic Association) and SIAC (Southern Intercollegiate Athletic Conference). The multi-year partnership with the MEAC gives Academy Sports exposure and marketing assets across men’s and … Continued

Escalade Sports Acquires Billiards Manufacturer

EVANSVILLE, INDIANA (October 16, 2020) — Escalade Sports®, a wholly owned subsidiary of Escalade, Inc., and global leader in sports and outdoor recreational equipment, announced it has acquired the assets of the billiard table, game room, and recreational product lines of American Heritage Billiards, including the related intellectual property.  Escalade agreed to pay a gross purchase price … Continued

Academy Sports + Outdoors Partners with Three College Conferences

ATLANTA, GEORGIA (October 20, 2020) — Academy Sports + Outdoors announced partnerships as the Official Sporting Goods and Outdoor Retailer of three college conferences – the MEAC (Mid-Eastern Athletic Conference), CIAA (Central Intercollegiate Athletic Association) and SIAC (Southern Intercollegiate Athletic Conference). The multi-year partnership with the MEAC gives Academy Sports exposure and marketing assets across men’s and … Continued

NAIA Passes Landmark Name, Image, Likeness Legislation

KANSAS CITY, MISSOURI (October 6, 2020) – The National Association of Intercollegiate Athletics (NAIA) passed the first legislation of its kind in college sports to allow its student-athletes the opportunity to be compensated for use of their Name, Image and Likeness (NIL). The legislation approved today by NAIA membership follows a year-long discussion on the topic … Continued

CCM Hockey Unveils New Protective Equipment

CCM’s Super Tacks X Helmet with NEST Tech MONTREAL, QUEBEC (September 18, 2020) – CCM Hockey and Carbon have released a new hockey helmet design. This design leverages 3D printing and Next Evolution Sense Technology (NEST) to offer a custom-fit head protection. “At Carbon, we are laser-focused on enabling customers to bring innovative products to market … Continued

TRUE Sports Acquires Goalie Company, Lefevre Inc.

MEMPHIS, TENNESSEE AND MONTREAL, QUEBEC (September 29, 2020) – TRUE Sports acquired Canadian-based goalie equipment manufacturer Lefevre Inc., in a move that will expand TRUE Hockey’s reach in the goalie equipment segment. The terms of the deal were not disclosed.  “Working with Lefevre is something our entire team is looking forward to,” Chris Considine, President & … Continued

Markwort Sporting Goods Receives Green Business Award

CREVE COEUR, MISSOURI (September 22, 2020) – Markwort Sporting Goods was honored by the city of Creve Coeur, Missouri, for making sustainability a major part of its business practices. Markwort, an NSGA member since 1977 and longstanding supporter, received the 2020 Green Business Award as part of the fifth annual Creve Coeur Business Awards at a … Continued

REI Achieves Carbon Neutrality Commitment; Announces New Climate Platform

Will More Than Halve Carbon Footprint by 2030, Join Climate Neutral and 1 Trillion Trees Initiative SEATTLE, WASHINGTON (September 24, 2020) – REI Co-op announced it will complete a 14-year commitment to be carbon neutral in its operations in 2020. It also launched an ambitious new climate platform that will see the co-op more than halve … Continued

NFHS, NFL Partner to Promote High School Football

INDIANAPOLIS, INDIANA (September 23, 2020) — The National Federation of State High School Associations (NFHS) and the National Football League (NFL) have announced a partnership aimed at promoting the growth, understanding and support for football at the high school level. As a part of the partnership funded by the NFL, the NFHS will work to develop … Continued