United Football League Partners with New Era
The United Football League (UFL) announced that New Era will become the Official Sideline Cap and On-Field Headwear Provider for the spring league and all eight of its teams.
“Category: Featured”
Wilson Announces First Pickleball Sponsorship
Wilson Sporting Goods announced its first official sponsorship in pickleball with the U.S. Open Pickleball Championships in a LinkedIn post.
G-Form® Becomes an Official Protective Equipment Supplier of MLB
G-Form®, the innovative technology protection brand, announced its multi-year agreement with Major League Baseball (MLB) that designates G-Form as An Official Protective Equipment Supplier of MLB.
G-Form® Unveils X4 Collection for Mountain Biking Protection
G-Form®, the innovative technology protection brand, today proudly announced the launch of its all-new X4 Collection—a revolutionary full-body protective gear lineup designed for mountain bikers who demand the best in comfort, coverage, and performance.
OrthoLite Title Sponsor of TransRockies Run 2025
OrthoLite will be the title sponsor of the TransRockies Run 2025 on August 4-9 in the Colorado Rockies.
NSGA Goes To Washington
The National Sporting Goods Association (NSGA) held a legislative fly-in to Capitol Hill for meetings on March 26, 2025.
NFL Names Under Armour an Official Footwear and Glove Partner
Under Armour, Inc., and the National Football League announced a long-term partnership, under which Under Armour will become an official footwear and glove partner of the NFL.
Foot Locker Promotes Bracken to President
Foot Locker, Inc., announced that Franklin R. Bracken, currently Executive Vice President and Chief Commercial Officer, has been named to the role of President, effective immediately.
NOCSAE Names Parsons New Executive Director
The National Operating Committee on Standards for Athletic Equipment (NOCSAE) has appointed John Parsons, PhD, ATC, as its next executive director, effective April 1.
US Census Monthly Retail Trade Report – January 2025
According to the US Census Bureau’s Monthly Retail Trade Report, sales for sporting goods stores during the month of January reached $3.85 billion, representing a decrease of 0.9 percent compared to the prior year.