BODYARMOR Becomes Official Sports Drink of NHL, NHLPA
BODYARMOR became the official sports drink partner of the NHL and NHLPA.
“Category: HDA News”
Bauer Partners with Aetrex to Launch Bauer 3D Fitlabs
Aetrex, Inc., which produces foot-scanning technology and data-driven orthotics and comfort footwear, and Bauer Hockey LTD announced their partnership and launch of Bauer FitLabs to roll out to retailers June 2024.
CCM Hockey Partners with Scotiabank to Grow Women’s Hockey
CCM Hockey announced a new program in partnership with Scotiabank dedicated to increasing opportunities for girls and women in hockey.
USA Hockey Congress Approves Requirement for Neck Laceration Protection Starting August 1
USA Hockey approved legislation requiring the use of neck laceration protection for players in all age classificiations, other than adults, in games and practices starting Aug. 1, 2024.
Premier Ice Prospects Partners with 200×85 to Help Grow Girls Hockey
Premier Ice Prospects (PIP Hockey) and 200×85 announced a strategic merger aimed at maximizing experiences and developmental opportunities for girls youth hockey players.
Bauer, Elite Hockey Receive SDC Vendor Awards
Bauer Hockey was awarded the “Hockey Vendor of the Year” award and Elite Hockey won the inaugural “Hockey Accessory Vendor of the Year” award at the annual Sports Distributors of Canada (SDC) Buying and Marketing Show on November 6-8, 2023.
Bauer Hockey Calls for Increased, Urgent Collaboration Following Death of Hockey Pro Adam Johnson
American professional hockey player, Adam Johnson, who was playing for the Nottingham Panthers in a Challenge Cup game against the Sheffield Steelers on October 28, passed away after his neck was cut by a skate blade during the second period of the Elite Ice Hockey League game in England at the Sheffield’s Utilita Arena.
CCM Hockey to be Official Hockey Equipment Supplier of the PWHL
CCM Hockey has been named as the hockey equipment supplier and official partner of the new Professional Women’s Hockey League (PWHL).
Source for Hockey at Bauer World
Several Source for Hockey and Source for Sports members from the United States and Canada attended Bauer World 2023 in Washington, D.C., on Sept. 27-30.
YardRink Named Official Licensed Product of the NHL
YardRink, one of North America’s backyard rink brands, announced it has signed an official licensing agreement with the National Hockey League (NHL).