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CCM Hockey Extends Partnership with Connor McDavid 

HDA News • February 3, 2023

SUNRISE, FLORIDA (February 2, 2023) – CCM Hockey is excited to announce a contract extension with Connor McDavid, starting with the 2022-2023 season.

McDavid has been a CCM brand ambassador since 2012, even before his NHL debut in 2015, and CCM is thrilled to continue its partnership with one of the game’s most talented players.

Under the terms of the new partnership, the Edmonton Oilers’ centreman will continue to wear CCM equipment, while also promoting CCM’s new baselayer line. In addition, CCM will make a donation to the Edmonton Oilers Colby’s Kids program, which provides opportunities for youth to participate in the game of hockey, and which McDavid passionately supports.

“We are thrilled and proud to be extending our partnership with Connor McDavid, one of the most talented and accomplished players in the NHL. Connor’s skills make him a true asset to our team, but we are truly honoured to support him in his dedication to the game and to have him as a part of the CCM family. At CCM, we are committed to diversity, equality, and inclusion. We look forward to supporting Connor as he continues to excel both on and off the ice, and to working together to make a positive impact in the hockey communities and help giving access to hockey to more people,” said Marrouane Nabih, CEO of CCM Hockey.

The official announcement took place at the Hilton Fort Lauderdale Beach Resort as a part of All-Star weekend.

Defining Hockey

CCM Hockey is very proud of all that Connor McDavid has accomplished with CCM over the past decade. His talent and relentless work ethic have earned him numerous records and accolades, including:

  • Passing the 500 career assists mark and closing in on the 800 career points milestone this season
  • The Florida All-Star Weekend will be his 6th consecutive All-Star Game
  • Two Hart Trophies (NHL MVP)
  • Three Lindsay Awards (NHL’s most outstanding player as voted by NHLPA members)
  • Four Art Ross Trophies (NHL points leader)

“I am very happy to continue my partnership with the CCM team, which has supported me since the beginning of my NHL career and all the way back to the beginning of my OHL career. CCM has always been a natural choice for me and I feel very comfortable and confident when using CCM products,” McDavid said. “I admire CCM’s continued pursuit of innovation in their sticks, skates, and equipment, and I look forward to the continued partnership and consultation with them in making further advances in that regard.

“I am also super-excited to give back to the community. By supporting organizations like Colby’s Kids, CCM and I hope to inspire the next generation of players, and to drive continued engagement around our sport to grow the game.”

CCM Hockey is a member of the Hockey Dealers Association (HDA).


Connor McDavid Edmonton Oilers NHL CCM Equipment Hockey Apparel