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Certor Sports Names Heidenreich CEO, Relocates in Suburban Indianapolis

Corporate • October 28, 2021

PLAINFIELD, INDIANA (October 28, 2021) – Certor Sports announced it is moving its global headquarters to the suburban Indianapolis community of Plainfield with Jim Heidenreich taking over as Chief Executive Officer. Certor said its move will immediately create more than 300 local jobs.

The new 230,000 square foot facility will now be the home for some of the most iconic performance and sports brands in the country, including Schutt and VICIS, whose helmets are currently ranked first by both the National Football League and Virginia Tech University’s Helmet Lab in reducing head impact severity for athletes at the NFL, varsity and youth levels. Other brands under the Certor umbrella include ProGear, Tucci, Hollywood Bases and Adams USA. Certor will also operate a state-of-the-art R&D facility in Seattle, featuring the latest testing equipment set forth by the NFL, Major League Baseball and other leagues to help design and innovate the next generation of protective equipment and sporting goods.

In addition to its new headquarters and R&D facility, Certor Sports announced Heidenreich as CEO. Heidenreich spent more than 30 years in executive leadership positions with leading consumer, health and sporting goods brands, including Riddell Sports, Mongoose Bicycles, Rayovac Batteries and Complete Nutrition. He will serve as the first CEO for the company, which was formed in 2020 by Innovatus Capital Partners, LLC.

“For too long the status quo from legacy companies has been accepted in the sporting goods industry, and Certor’s mission to combine innovation, performance and protection will enable athletes to compete at their very best on and off the field,” Heidenreich said. “With our new operations and manufacturing hub in Indiana and a revolutionary cutting-edge innovation lab in Seattle, our brands will be the first names people think of when it comes to performance sports equipment.”

The new manufacturing facility will operate as one of the most essential hubs for sporting goods in the United States, responsible for producing innovative and cutting edge head-to-toe protective and performance equipment for football, baseball, lacrosse and hockey.

In addition to its line of sporting goods brands, Certor Sports controls more than 169 domestic and international patents and pending applications in a wide-ranging intellectual property portfolio.

“This is just the beginning of a new chapter in the world of sports and protective gear,” Heidenreich said. “Certor will champion a culture of creativity and excellence, where ideas from engineering, material sciences, design, and health and wellness are explored to bring the latest cutting edge technology to the market.”

To learn more about Certor and all its brands, visit