Dougherty Named ASICS North America VP of US Sales

BOSTON, MASSACHUSETTS (July 27, 2023) – Michael Dougherty was named ASICS North America’s Vice President of U.S. Sales. Dougherty has more than 15 years of global footwear industry experience.

Dougherty was a full-time consultant and contractor and included his work as the general manager of North America for Grendene Global Brands before being hired by ASICS. Dougherty also had a variety of positions for 12 years with Clarks and New Balance.

“We are pleased to welcome Michael to the team. He is a strategic leader who brings a tremendous amount of experience and knowledge to our leadership group,” said Richard Sullivan, president and CEO of ASICS North America. “There is currently great energy behind our brand, and we look forward to Michael leading the team and helping us achieve our goals.”

“As a lifelong admirer of the brand, I have always appreciated ASICS’ innovative, functional, and stylish product. During my time in the industry, I have always been impressed with the brand’s thoughtful approach to product lifecycle management and distribution strategy,” said Dougherty. “Couple that with the company’s commitment to community, sustainability, and fitness, and I knew joining ASICS would be a perfect fit personally.”

Dougherty is based out of ASICS’ North American headquarters in Boston.