Lacrosse E-Retailer, Team Dealer Lax.com Acquires Universal Lacrosse

NORWALK, CONNECTICUT (April 10, 2024) – Lacrosse e-retailer and team dealer Lax.com announced a substantial expansion of its scope in the marketplace by acquiring one of its chief competitors, Universal Lacrosse. The announcement said the acquisition makes Lax.com the largest e-commerce (Lax.com and  Universallacrosse.com) and team dealer dedicated strictly to the sport of lacrosse. Lax.com will also be acquiring Universal’s 10 retail stores. 

“This move puts Lax.com in a great position to scale the business. The addition of John Flanagan and his team provides the added talent to launch Lax.com into an exciting new chapter,” said John Arrix, CEO of Lax.com. “As we unite these two companies, we are poised to harness the unparalleled expertise of our lacrosse team sales force, and we will raise the bar for customer service excellence in the industry. Our unwavering commitment to seamless relationships with our valued customers will drive a transformation of the Lax.com online platform, bolstered by synergies with Universallacrosse.com and our array of digital properties.”

John Flanagan, CEO and Founder of Universal, stated, “We are excited for the future. The strategic positioning of Universal Lacrosse stores will remain instrumental in servicing vital lacrosse communities, strengthening Lax.com’s omnipresence from online to team to retail and ensuring that customers can engage with us on their own terms. This comprehensive approach underscores our dedication to meeting diverse consumer needs and preferences.”  

Universal’s 10 retail stores will continue under the Universal name and Lax.com and Universal will continue to run separate e-commerce platforms. Universal’s team sales division will move under Lax.com.