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BROOKLYN, NEW YORK (October 21, 2020) – Toronto-based Bladetech Hockey signed a partnership agreement with the National Women’s Hockey League (NWHL). Bladetech has been designated as the “Official Blade of the NWHL and the Official Partner of Women’s and Girls’ Hockey.” The agreement will have Bladetech provide its high-tech skate blades with the company’s patented Flex Force Advantage to all of the players in the NWHL. This agreement comes as the NWHL begins training for its sixth season.
“Bladetech Hockey is honored to be partnering with the NWHL and we thank Commissioner Dani Rylan Kearney, the league, teams and players for this wonderful opportunity,” said Bladetech CEO Anthony Morra. “We are proud to support the best hockey players in the world, which includes NHL all-stars and Stanley Cup champions, and this partnership with the women’s professional hockey league in the U.S. and Canada continues that trend. All NWHL players will have access to our Flex Force Advantage skate blade technology, which will further enhance their performance. We’re very excited to be part of a league that focuses on showcasing world-class talent. This is an important partnership for Bladetech Hockey as we want to help the NWHL and the women’s game continue to reach new levels this season and beyond.”
The NWHL and the NWHL Players’ Association created a committee to help enhance the player experience by identifying brands that see the value of endorsing the more than 120 female pro athletes in the NWHL this season. The partnership with Bladetech is a product that came from this committee and the committee would like to acknowledge the guidance and support of Kelly O’Donnell of GoodWood Hockey.
With the partnership, the NWHL will provide Bladetech with testimonials from players, social media support and mentions on their Twitch broadcasts throughout the season.
“Bladetech Hockey has established itself as an industry leader, and their commitment to our players and belief in the NWHL says a lot about their support of the women’s professional hockey in the U.S. and Canada,” said NWHL Founder and Commissioner Dani Rylan Kearney. “On behalf of our league, the six teams and all the women competing in our sixth season, I want to thank Anthony Morra, Jeff Azzolin, and everyone at Bladetech for this partnership, and Kelly O’Donnell for her leadership.”
About Bladetech Hockey
Bladetech Hockey is based out of Toronto, Canada and provides high-tech hockey skate blades that are scientifically proven to provide a speed boost. Their patented Flex Force Advantage helps reduce the impact pressure on joints, allowing for players to play faster and longer.
About the National Women’s Hockey League (NWHL)
The NWHL was established in 2015 and was the first professional women’s hockey league in North America to pay its players. The league is made up of six teams: the Boston Pride, Buffalo Beauts, Connecticut Whale, Metropolitan Riveters, Minnesota Whitecaps and the Toronto Six. Their mission for the league is to fuel the continued growth of the sport and brand of pro women’s hockey.