Back to News

OrderMyGear Acquires BrightStores

Corporate • November 15, 2022

DALLAS, TEXAS (November 14, 2022) – OrderMyGear (OMG), an online store platform for selling custom branded merchandise to groups, announced the acquisition of BrightStores, a provider of online company stores for promotional product distributors. 

The partnership brings together two market-leading technology platforms in the team sporting goods and promotional products spaces. Together, the combined solutions will provide best-in-class technology designed specifically to meet the needs of promotional product distributors, apparel decorators and team dealers as they grow their business online.

The addition of BrightStores enables OMG to offer a fully configurable, feature-rich online store solution to support complex, long-term use cases alongside OMG’s widely adopted online pop-up stores. With the combined expertise of OMG and BrightStores, businesses that sell custom branded merchandise and apparel to groups will have more opportunities to support a wide range of customer programs with a single platform and partner. Clients will continue to leverage the online store solutions they use to serve customers today, while also gaining access to additional online store capabilities to help them unlock new revenue opportunities. 

“Kent McKeaigg founded OMG in 2007 with a vision to create a simple way for team dealers to sell to groups online. Dan Halama founded BrightStores more than 20 years ago with a similar vision for promotional product distributors. Both founders recognized the market was evolving and sales channels of the past wouldn’t scale,” said Leonid Rozkin, CEO of OMG. “OMG and BrightStores have a shared vision to be the best online store provider in the market, and our complementary solutions and expertise allow us to do exactly that. The market continues to evolve, so we’re excited to help clients stay ahead of the game and grow their business online.” 

Founded in 1999, BrightStores has focused exclusively on building technology for promotional product distributors, developing the most complete company store solution and deep industry expertise.

“We are thrilled to join forces with a like-minded organization that shares our passion for partnering with clients to grow their business. This partnership will continue to push the branded merchandise space forward,” said Dan Halama, CEO of BrightStores. “Our collective expertise is unmatched. With OMG’s history and leadership team, we will have more resources to innovate and serve our clients. We’ll be able to introduce more online sales strategies and use cases. This is exciting for the industry, our clients, and our team.”

OrderMyGear is a longtime member of the National Sporting Goods Association and supporter of the Management Conference & Team Dealer Summit.


BrightStores Team Stores Promotional Products OrderMyGear