Prime Line Relaunches Hard Goods Business, Focuses on Assortment, Customer Support and Digital Experience

BRIDGEPORT, CONNECTICUT (April 7, 2025) – Prime Line, a division of S&S Activewear focused on high-quality, innovative hard goods in the promotional products industry, announced its relaunch following the appointment of industry veteran Eric Levin in November 2024.

“The industry has spoken, and we’ve listened — Prime Line’s fresh vision brings a strong foundation of commitment to customer success, innovation and timeliness,” said Eric Levin, general manager of Prime Line. “This relaunch is about elevating the experience for distributors with improved service, expanded product lines and a commitment to delivering the highest-quality promotional solutions in the market.”

As part of the relaunch, Prime Line is instating:

• Exclusive Hard Goods Assortment: A comprehensive selection of best-selling and new, on-trend products for distributors and end-customer favorites.
• Dedicated Prime Line Sales & Support Teams: Industry veterans at all levels, including inside sales, outside sales and customer service focused solely on supporting distributors with product expertise and strategic solutions.
• Enhanced Digital Experience: A redesigned PrimeLine.com website that makes finding the right assortment for any need easier than ever.
• Industry-Leading Service & Support: Faster response times, streamlined order processes, and a renewed commitment to distributor success.

“We’re taking Prime Line to the next level,” Levin added. “Distributors can expect a brand that is more responsive, innovative and committed to their success than ever before.”

For more information about the re-launch and to explore the new Prime Line offering, visit PrimeLine.com or contact your Prime Line sales representative.

S&S Activewear is a member and supporter of NSGA.