STATESVILLE, NORTH CAROLINA; NEW YORK, NEW YORK and MONTREAL, QUEBEC (June 2, 2020) – THORLO, Inc., the originator of activity specific performance socks, sold throughout the United States and more than 30 countries, is proud to announce that THORLO’s shareholders have entered into a partnership with Strategic Brand Growth, LLC, a Delaware company majority owned and managed by Manorhaven Holdings, LLC, and that the Thorlos® and Experia® brands have been licensed on a worldwide exclusive basis to Trimfit Global, a division of Lamour Group, based in Montreal.
Current Thorlos® and Experia® performance sock brands will continue to be “Made in the USA” at THORLO’s own manufacturing facilities in North Carolina, assuring continuity of design, quality and delivery. Lamour plans to grow the existing core brand business in the USA and other countries, and plans to expand the brand’s reach to new distribution channels and new products through its superior design, sourcing and marketing capabilities.
“My family and the THORLO company are excited to be partnering with such quality organizations as Manorhaven and LAMOUR, and we are particularly pleased to be able to continue to be the makers of the performance sock products that my father (Jim) invented in 1980 that created what is now a thriving premium sock market worldwide,” stated J. Lynn Throneburg, CEO of THORLO.
Jim Throneburg was inducted into the Sporting Goods Industry Hall of Fame in 2016. He passed away on February 9 at age 82.
“The Thorlos® and Experia® brands are leaders in the premium sock market and are known for tremendous quality, comfort and protection. We are thrilled to be part of such incredible brands and look forward to continuing the brands’ strong legacy alongside our industry leading partners, Lamour and THORLO,” stated Zachary Marans, Managing Member Manorhaven Holdings, LLC.
“The Lieberman family is excited to enter into a global license agreement with Strategic Brand Growth, LLC for two of the most iconic names in performance Legwear, Thorlos® and Experia®. We are humbled and honored to continue the Thorneburg legacy of quality and innovation,” stated Marty Lieberman, Managing Partner of Lamour Group.
Founded in 1953, North Carolina based THORLO, Inc., the originator of activity specific socks, is committed to providing the ultimate in foot protection and comfort for all consumers. Over 35 years of scientific research stands behind the Thorlos® ultimate consumer promise of “Your Feet Will Feel Better or Your Money Back.” All Thorlos® sock products are designed to protect the foot from activity-specific demands such shear/friction, impact trauma, and blistering. THORLO provides its consumers with superior comfort products, which allows them to enjoy their active lifestyles. Run, walk, hike or everyday wear, there is a pair of Thorlos® for everyone, every shoe and every activity. For more information about Thorlos® and Experia® visit www.thorlo.com.
Manorhaven Holdings, LLC is focused on the investment of firm and outside capital in growing middle market companies. We seek to make long term investments across a wide range of industries. Many of our investments are catalyzed by the capital markets and M&A services we strategically offer our portfolio companies, through our investment bank affiliate Manorhaven Capital, LLC (FINRA and SIPC member). For more information, please visit www.mhavenpartners.com.
Lamour was established in 1952 as a ladies nylon manufacturer in Montreal, Canada. Today, Lamour has evolved from a small factory to a family-owned group that invests, acquires and actively manages its wide range of apparel holdings and licenses. We pride ourselves on our core competencies of legwear, intimates and performance wear. Our success has been driven through a strong supply chain, a commitment to quality products, company-owned distribution centers and an unwavering commitment to our customers. For more information, please visit www.lamour.com.