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Under Armour Names White New SVP

Featured , Corporate • May 1, 2024

BALTIMORE, MARYLAND (May 1, 2024) – Under Armour announced Yuron White joined the company as SVP, Sportswear, Run, Basketball/Curry and Collaborations. White brings 25 years of experience working in sportswear, with deep expertise in footwear. His appointment is the first leadership hire since Kevin Plank took over as CEO.

Image: Yuron White, Senior Vice President, Sportswear, Run, Basketball/Curry and Collaboration at Under Armour

White will report directly to Yassine Saidi, Chief Product Officer.

“We are so excited to welcome Yuron to Under Armour. His experience in sportswear and footwear will be instrumental in our next chapter of growth and delivering elevated design and product. I know that he will help us extend the reach of our offerings and partnerships to drive consumer demand,” Saidi said.

“I am honored to join Under Armour as the SVP, Sportswear, Run, Basketball/Curry and Collaborations, a brand renowned for its commitment to innovation and excellence in sports,” White said. “I am eager to lead the charge in creating cutting-edge footwear solutions that empower athletes to reach new heights of performance. Together, we will build on Under Armour’s legacy of pushing boundaries and setting new standards, driving growth and success both on and off the field. I look forward to contributing to the next chapter of Under Armour’s journey to inspire athletes worldwide.”

Under Armour said White is a seasoned industry leader with strategic prowess, a commitment to driving growth and innovation and experience managing and developing a world-class team. He joins Under Armour from New Balance, where he held the role of Vice President of Global Lifestyle, Basketball and Innovation. Prior to that he had an extensive career at Nike, where most recently he was Vice President of Performance Sports and Cross Country Concepts, responsible for propelling growth across Nike’s category businesses, including Nike Tennis, Nike Golf, Men’s & Women’s Training, Football, Baseball and NIKE SB. He also held the roles of Vice President of Footwear at Jordan Brand and Vice President/General Manager of Nike Basketball in Shanghai.

In his new role at Under Armour, White will be based out of the brand’s Portland Office where he will be responsible for creating both footwear and apparel to drive profitable growth and build product. He will develop and execute product strategies across the sportswear, run, basketball, Curry brand, and collaboration categories.


Yuron White Sportswear Steph Curry Yassine Saidi Leadership Curry Brand Running Kevin Plank Under Armour basketball