SHEBOYGAN, WISCONSIN (June 3, 2020) – The Board of Directors of Wigwam Mills Inc., the family-owned maker of premium, Made-in-the-USA socks since 1905, announced that leadership of the brand has shifted to fourth-generation siblings Chris Chesebro and Margaret Newhard.
Both have been working at Wigwam for more than a decade with Chesebro overseeing operations and Newhard leading product development. With this transition, they will take joint control as General Managers of Operations and Administration, respectively, and lead the brand.
“Although it is an interesting time to step up, Chris and I are really excited to lead Wigwam and be working together to propel Wigwam forward for generations to come. Our family members preceding us have all been leaders in innovation and we will continue to do the same,” says Newhard. “As we all move through these very challenging times created by the Coronavirus, Wigwam Mills is taking hard, but necessary, steps to safeguard the future of our iconic brand. We are working with each of our customers to create a very focused program in the short-term while reconfirming their needs that will promote growth in the future.”
Wigwam has reopened and said its priorities are to get more of its Sheboygan-based employees back to work safely, get its core sock styles back in production and continue to ship to its retail partners.