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Winmark/Play It Again Sports, LA Kings Extend Sustainability Partnership

HDA News • June 21, 2023

MINNEAPOLIS, MINNESOTA (June 21, 2023) – Winmark/Play It Again Sports – the Resale Company, announced it extended its partnership with the Los Angeles Kings and Kings Care Foundation. Brokered by AEG Global Partnerships, the renewal agreement continues Winmark’s designation as the Official Resale Partner of the LA Kings and the LA Kings as a Premier Sustainability Partner of Winmark and Play It Again Sports.

Since the inking of the original partnership, Winmark, the LA Kings and the Kings Care Foundation, the award-winning charity of the team, have led community-based donation and resale initiatives focused on sustainability and the support of youth sports in underserved communities across the greater Los Angeles region. This includes the development and promotion of an equipment drive in partnership with five community rinks across Southern California, where each rink serves as a strategic drop-off location for quality used hockey and sports equipment donations from the community. Proceeds from donated equipment, which were sold across Winmark’s participating Play It Again Sports locations, went towards Kings Care We Are All Kings and Hockey Is for Everyone – youth hockey development programs designed to support underserved Southern California communities.

“We are thrilled to extend our partnership with the LA Kings and Kings Care Foundation for an additional year,” stated Brett D. Heffes, Chair and Chief Executive Officer of Winmark Corporation. “Our work together these past two years has benefitted local communities by providing low cost, quality used hockey equipment to families in the greater Los Angeles market. This partnership has showcased the amazing things our franchisees are doing for the environment and their communities and has contributed to Winmark’s greater mission – to provide Resale for Everyone®. The LA Kings and Kings Care Foundation have been strong partners in executing our growth and sustainability initiatives.”

“It’s an honor to be renewing our partnership with Winmark, an organization that shares our commitment to the environment, the community and the growth of hockey across Southern California and beyond,” said Josh Veilleux, Senior Vice President, AEG Global Partnerships. “Giving back to the people and fans we serve is incredibly important to the LA Kings, and our collaborative relationship with Winmark has allowed us to make a tangible impact in meaningful ways. We’re proud of the work we’ve done together thus far, and we look forward to many more wins together both on and off the ice.”

The continuing relationship further supports the Kings Care Foundation and the LA Kings Hockey Club’s goals of supporting and investing in families in the Los Angeles community and enhances Winmark’s visibility across the LA Kings network, deepening its ties to vibrant sports fans across Southern California, a strategically important market for the company and its leading franchise brands which include Play It Again Sports®, Plato’s Closet®, Once Upon A Child®, Style Encore®, and Music Go Round®.

Winmark/Play It Again Sports is a member of the National Sporting Goods Association.


LA Kings Resale Youth Southern California Sustainability Equipment Hockey Winmark Play It Again Sports Sports