Part 1 – Intro, Respondent Profiles, and Sales Overview

A brief introduction to the report, including background on why the Team Dealer Brand Ratings survey for baseball was executed in the spring of 2025, the methodology of the study and a summary profile of the survey’s respondents. Also included is an overview of baseball sales among the team dealer channel.

Part 2 – Brands Carried

Brands being carried by team dealers for each of the 8 baseball product categories are examined.

Part 3 – Brand Ratings

The final section details the ratings team dealers gave to the brands they carry based on various selling attributes (value for the price, timely delivery, product information, brand name recognition, sell-through, customer service toward the dealer) as well as overall feelings toward each brand, giving insight into the quality of business being done. Where applicable, ratings from brands also appearing in the 2021 survey are trended vs. their 2025 scores.

If you have questions or comments with regard to this report, or if you are a manufacturer and would like to inquire about obtaining this report, please contact Nick Rigitano, NSGA Director of Insights and Analysis, at (847) 296-NSGA (6742), ext. 1080 or nrigitano@nsga.org.

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