Elan Unveils “Built Different” New Brand Identity for Winter 2027-28
Elan will introduce a new global brand identity for Winter 2027-28, including a new logo and icon with the launch of its new brand platform, Built Different.
“Category: Business”
adidas, Real Madrid Extend Partnership
HERZOGENAURACH, GERMANY (June 15, 2026) – adidas and Real Madrid C.F. announced an 8-year extension to European soccer’s most successful partnership, delivering unparalleled European, international and domestic success. First formalized in 1980 and then re-established after a short break from the 1998/1999 season, the adidas and Real Madrid partnership has seen the club become the … Continued
STAHLS’ Launches LIQUID 3D™ Dimensional Logos On Demand
STAHLS’ has launched LIQUID 3D™.
Three Members of Sporting Goods Industry Indicted for Bid-Rigging Scheme in Mississippi
A federal grand jury indicted three members of the sporting goods industry on February 11 for a bid-rigging conspiracy involving the sale of sports equipment to public schools in Mississippi, according to a press release from the Department of Justice (DOJ).
Salomon Unveils New S/PRO ALPHA C BOA® Ski Boots
Salomon announced the launch of its 2026-27 S/PRO ALPHA C BOA® Ski Boots.
Transfer Express Rebrands to TXP
Transfer Express unveiled a rebuilt digital platform and a refreshed brand identity under a shorter, bolder name: TXP.
American Association of Professional Baseball and CHAMPRO Expand Partnership to Include New On-Field Categories
CHAMPRO announced an expansion of its partnership with the American Association of Professional Baseball (AAPB).
Academy Sports + Outdoors Appoints Three to its Board of Directors
Academy Sports and Outdoors, Inc. announced that Michael Dastugue, Shannon Hennessy, and Clay Johnson have been appointed to its Board of Directors.
STAHLS’ Fulfill Engine™ Expands On Demand Offering By Integrating Spoke Custom Products
STAHLS’ Fulfill Engine™ has partnered with Spoke Custom, bringing access to more than 70 new customizable products across drinkware, home goods, office, and technology categories from brands like CamelBak, Welly, Klean Kanteen, Arctic Zone, and more.
Dual Dial BOA Fit System for Alpine Ski Boots
BOA® has launched its alpine ski Dual Dial BOA Fit System, featuring fit systems on both the boot cuff and shell.