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NFHS, Bison Renew Corporate Partnership

Featured, Corporate • February 26, 2024

INDIANAPOLIS, INDIANA (February 26, 2024) – The National Federation of State High School Associations (NFHS) renewed its corporate partnership with Bison, Inc., for four years to remain the Official and Exclusive Basketball Equipment Partner of the NFHS.

The renewal of the partnership continues a longstanding relationship between the NFHS and Bison. In the mid-1990s, Bison was a part of the NFHS product licensing program through which the NFHS endorsed products for use in the high school marketplace.

“Bison has been a great partner to the NFHS for nearly three decades and we are proud to continue that relationship,” said NFHS CEO Dr. Karissa Niehoff. “It continually provides outstanding products and service to schools across the country.”

Headquartered in Lincoln, Nebraska, Bison has taken claim as one of the industry’s top suppliers of basketball equipment since 1985. Bison’s innovative basketball products include ceiling- and wall-suspended basketball systems, portable systems, breakaway goals, backboards, safety wall padding, DuraSkin® backboard padding and outdoor basketball systems.

Nick Cusick, Bison’s founder and CEO, said, “Bison has enjoyed its longstanding mutually beneficial partnership with NFHS and is proud of the impact we both play in high school students’ development as players and as citizens.”

In addition to basketball, Bison, Inc, has remained the Exclusive Soccer Goal Partner of the NFHS since 2021. For a full list of products, please visit

Bison is a longtime member of the National Sporting Goods Association (NSGA).


Bison Nick Cusick Soccer Dr. Karissa Niehoff Equipment basketball High School NFHS Sporting Goods