Superfeet Appoints New CFO

FERNDALE, WASHINGTON (May 10, 2024) – Superfeet appointed Kathryn McKenzie as its new Chief Financial Officer (CFO). With a distinguished background financial and strategic leadership, McKenzie joins Superfeet to spearhead the company’s financial strategies. McKenzie will play a crucial role in activating Superfeet’s expansion into medical and industrial/work communities, supporting the brand’s mission to be the life-changing shape under every foot. 

“We are delighted to have Kathryn onboard at Superfeet. She has passion for the outdoors and a commitment to community that mirrors our brand ethos, making her a natural fit for the organization,” says Trip Randall, CEO of Superfeet. “Her exceptional financial expertise and dedication to cultivating high-performing teams aligns perfectly with our vision. We are confident that Kathryn will play a pivotal role in charting our financial trajectory and realizing our ambitious objectives.” 

Bringing a wealth of experience to her new role, McKenzie most recently served as CFO at HealthTrackRx, a premier national molecular diagnostic laboratory. Prior to this, she held prominent positions at NeoGenomics, Inc., a globally renowned oncology diagnostic laboratory and information services company, where she steered finance efforts through significant transitions and acquisitions. She also held successive roles at Chico’s FAS, Inc., a women’s specialty retailer, and began her career at Ernst & Young. 

“As a runner and parent who encourages time outdoors, Superfeet’s dedication to sustainability, conservation and community directly reflects my personal values,” says McKenzie. “With a wide range of solutions from performance to work to medical-grade orthotic insoles, Superfeet is well-positioned to extend its impact to even more individuals. I’m excited to join Superfeet and partner with the team to drive strategic growth, strengthening our support for customers, employees, and the broader Superfeet community.” 

As CFO, McKenzie will oversee all financial operations at Superfeet, including accounting, budgeting, financial reporting, and risk management. Her strategic partnership with the leadership team will drive initiatives aimed at fostering long-term value creation.