CCM Hockey announced two new additions to their Pro Roster, with Sarah Fillier, the first overall draft pick in the Professional Women’s Hockey League (PWHL), and Macklin Celebrini, the first overall draft pick in the National Hockey League (NHL).
The Professional Women’s Hockey League (PWHL) announced an expanded partnership with Bauer Hockey that will see the hockey equipment and apparel brand become the first Official Jersey Partner of the PWHL, beginning with the 2024-25 season.
Winmark Corporation announced that it has extended its partnership with Blake Bolden, a trailblazer in women’s hockey and current NHL scout, as a brand ambassador.
CCM Hockey has been put up for sale by Birch Hill Equity Partners.
BODYARMOR became the official sports drink partner of the NHL and NHLPA.
Aetrex, Inc., which produces foot-scanning technology and data-driven orthotics and comfort footwear, and Bauer Hockey LTD announced their partnership and launch of Bauer FitLabs to roll out to retailers June 2024.
CCM Hockey announced a new program in partnership with Scotiabank dedicated to increasing opportunities for girls and women in hockey.
USA Hockey approved legislation requiring the use of neck laceration protection for players in all age classificiations, other than adults, in games and practices starting Aug. 1, 2024.
Premier Ice Prospects (PIP Hockey) and 200×85 announced a strategic merger aimed at maximizing experiences and developmental opportunities for girls youth hockey players.
Bauer Hockey was awarded the “Hockey Vendor of the Year” award and Elite Hockey won the inaugural “Hockey Accessory Vendor of the Year” award at the annual Sports Distributors of Canada (SDC) Buying and Marketing Show on November 6-8, 2023.
