TORONTO, ONTARIO (December 6, 2022) – U.S. hockey customers witnessed the unveiling of a new, modernized brand identity from Source for Hockey stores with the start of the hockey season this year. “The new Source for Hockey brand was born from customer research and from the need to satisfy the unique needs of our U.S. … Continued
Bauer received the Sports Distributors of Canada (SDC) “Hockey Vendor of the Year” award at SDC’s annual Buying and Marketing Show on Tuesday, November 15, 2022 at the Scotiabank Convention Center in Niagara Falls, Ontario. Photo from left, Bauer’s Scott Keys, Vice President of Sales, North America, and Bryan McDermott, Senior Director of Sales North … Continued
MONTREAL, QUEBEC (November 24, 2022) – CCM Hockey, a leading designer, manufacturer, and marketer of hockey equipment, is thrilled to announce a partnership with New York fashion and lifestyle brand Supreme for the creation of a new All Stars Hockey Jersey. The jersey combines comfort and style both on and off the ice, CCM is the first hockey brand … Continued
MONTREAL, QUEBEC (November 14, 2022) – Sports Excellence Corporation (SEC), a Canadian buying group based in Quebec, has hired Steve Rixe as its new director of U.S. retail development. Rixe is a 30-year veteran of the sporting goods industry. The last 22 years have been spent at CCM, where Rixe has served as the senior … Continued
MONTREAL, QUEBEC (November 10, 2022) – After over two long years, Sports Excellence brought their network of members and supplier partners together for a three-day Hockey and e-Bike Congress at the Toronto Congress Centre from October 24th to 26th, 2022. The Congress was well attended by Sports Excellence members, suppliers, and specially invited guests with … Continued
Sports Excellence Corporation (SEC) launched its exclusive private label brand EOS (Essence of Sport).
NSGA and HDA members can save up to 40% on FedEx shipping with the PartnerShip program.
EXETER, NEW HAMPSHIRE (December 26, 2021) – Hockey is at a crossroads. Too few get a chance to play. Too many feel unwelcome in the sport. Bauer launched a global campaign to change that, showcasing diversity in the game. This next chapter is written in “The Barn,” a place where hockey experiences begin, where diversity is … Continued
NSGA members Gerrells Sports Center (Grand Forks, ND) and The Hockey Shop Source For Sports (Surrey, British Columbia) won Bauer Specialty Retailer of the Year awards.
Sport Maska, which owns CCM, acquired Tournament Sports Marketing, which owns Jackson Ultima figure skates.
