Sports Excellence Announces New Director, U.S. Retail Development

MONTREAL, QUEBEC (November 14, 2022) – Sports Excellence Corporation (SEC), a Canadian buying group based in Quebec, has hired Steve Rixe as its new director of U.S. retail development. Rixe is a 30-year veteran of the sporting goods industry. The last 22 years have been spent at CCM, where Rixe has served as the senior … Continued

Sports Excellence 2023 Hockey Congress & Dealer of the Year Award

MONTREAL, QUEBEC (November 10, 2022) – After over two long years, Sports Excellence brought their network of members and supplier partners together for a three-day Hockey and e-Bike Congress at the Toronto Congress Centre from October 24th to 26th, 2022. The Congress was well attended by Sports Excellence members, suppliers, and specially invited guests with … Continued

Bauer Hockey Introduces New Brand Campaign, “The Barn”

EXETER, NEW HAMPSHIRE (December 26, 2021) – Hockey is at a crossroads. Too few get a chance to play. Too many feel unwelcome in the sport. Bauer launched a global campaign to change that, showcasing diversity in the game. This next chapter is written in “The Barn,” a place where hockey experiences begin, where diversity is … Continued