Report: Bauer Hockey Potential Sale
On the heels of the Stanley Cup Finals, Peak Achievement, the parent company of Bauer Hockey, is reported to be considering selling Bauer Hockey.
“Category: HDA News”
CCM Hockey Expands Roster with First Overall Draft Picks in NHL, PWHL
CCM Hockey announced two new additions to their Pro Roster, with Sarah Fillier, the first overall draft pick in the Professional Women’s Hockey League (PWHL), and Macklin Celebrini, the first overall draft pick in the National Hockey League (NHL).
Professional Women’s Hockey League Announced Bauer as the First Official Jersey Partner
The Professional Women’s Hockey League (PWHL) announced an expanded partnership with Bauer Hockey that will see the hockey equipment and apparel brand become the first Official Jersey Partner of the PWHL, beginning with the 2024-25 season.
Winmark Announced Multi-Year Partnership Extension With Blake Bolden
Winmark Corporation announced that it has extended its partnership with Blake Bolden, a trailblazer in women’s hockey and current NHL scout, as a brand ambassador.
Report: CCM Hockey Potential Sale
CCM Hockey has been put up for sale by Birch Hill Equity Partners.
BODYARMOR Becomes Official Sports Drink of NHL, NHLPA
BODYARMOR became the official sports drink partner of the NHL and NHLPA.
Bauer Partners with Aetrex to Launch Bauer 3D Fitlabs
Aetrex, Inc., which produces foot-scanning technology and data-driven orthotics and comfort footwear, and Bauer Hockey LTD announced their partnership and launch of Bauer FitLabs to roll out to retailers June 2024.
CCM Hockey Partners with Scotiabank to Grow Women’s Hockey
CCM Hockey announced a new program in partnership with Scotiabank dedicated to increasing opportunities for girls and women in hockey.
USA Hockey Congress Approves Requirement for Neck Laceration Protection Starting August 1
USA Hockey approved legislation requiring the use of neck laceration protection for players in all age classificiations, other than adults, in games and practices starting Aug. 1, 2024.
Premier Ice Prospects Partners with 200×85 to Help Grow Girls Hockey
Premier Ice Prospects (PIP Hockey) and 200×85 announced a strategic merger aimed at maximizing experiences and developmental opportunities for girls youth hockey players.