Global hockey equipment brand Sherwood Hockey announced its official partnership with the No.1 overall pick in the 2023 NHL draft, Connor Bedard. Bedard will play exclusively with Sherwood Rekker Legend sticks and gloves.
Winmark/Play It Again Sports added NHL player and standout golfer Matt Boldy as a brand ambassador.
Winmark/Play It Again Sports – the Resale Company, announced it extended its partnership with the Los Angeles Kings and Kings Care Foundation to continue their community-based donation and resale initiatives focused on sustainability and the support of youth sports in underserved communities across the greater Los Angeles region.
USA Hockey and Sense Arena announced a new multi-year partnership making Sense Arena the Official Virtual Reality Training Tool of USA Hockey.
Winmark/Play It Again Sports became the official resale partner of CCM Hockey.
The Let’s Play Hockey Expo was held on March 10 and 11 at the RiverCentre in Saint Paul, Minnesota. This event coincides with the Minnesota State Hockey Tournament. The expo is a great event to network with all types of players in the hockey industry. Tom Van Jacobs represented HDA at the expo and met … Continued
The National Hockey League (NHL) and its longstanding partner Fanatics, announced a new 10-year agreement which, beginning with the 2024-25 season.
The Canadian Sporting Goods Association (CSGA) has appointed Bryan Loucks as its new President and Chief Executive Officer.
CCM Hockey extended its partnership with Edmonton Oilers star Connor McDavid.
BioSteel becomes official sports hydration partner of six National Hockey League franchises.
